We are newcomer of the year!

The well-known trade publication Planung & Analyse has honored ReDem® with the award for Newcomer in Market Research 2023. 

  • Mindline
  • Bauer Media Group
  • Talk Online
  • Markforschunge-de
  • Gapfish
  • Link
  • Magenta
  • Telemark Marketing
  • TripleM

The Insights industry about ReDem®

Hartmut Scheffler Hartmut Scheffler

Hartmut Scheffler

Consultant for market research and brand management

In my view, ReDem has an excellent, industry-wide available and proven tool (usable as SaaS), especially for qualitatively checking survey data and eliminating unsuitable cases for further analysis. The tool is constantly adapted to new requirements and rightly strives to become an industry standard. Data sets comprehensively checked for quality should finally become the rule - Redem offers a high-quality solution for this.

Hartmut Scheffler
Brian Kirby Brian Kirby

Brian Kirby

Director Sampling | mindline group

ReDem's technology helps us close a gap in the quality checking of survey data. What was previously only possible manually and with corresponding effort, we now get in real time. The automatic checking of open responses for duplicates and meaningfulness of answers is a perfect enhancement for our high demands on our internal data quality management.

Brian Kirby
Prof. Horst Müller-Peters Prof. Horst Müller-Peters

Prof. Horst Müller-Peters

Technical University of Cologne, Publisher of Marktforschung.de

The quality of samples is, in my view, one of the most important issues in market research. It is the indispensable basis of its legitimacy. In my view, the increased use of sample control procedures, and even more so the introduction of a widely accepted quality seal, could make a significant contribution to the quality of the industry. A kind of "TÜV" seal for the results of surveys. That's why I see ReDem as a very valuable and important initiative.

Prof. Horst Müller-Peters
Jonathan Heinemann Jonathan Heinemann

Jonathan Heinemann

Member of the management board & Chief Sales Officer | horizoom GmbH

Data quality assessed transparently and objectively! ReDem helps us to clean millions of online data records on behalf of our clients. In addition to the efficiency of the application and the variety of quality criteria, we and our clients are convinced by the intuitiveness of the R-Score and its objectivity.

Jonathan Heinemann
Alice Flamant Alice Flamant

Alice Flamant

Magenta Telekom - Business Marketing & Market Research

Study results very often contribute to company-deciding measures. It is therefore all the more important to ensure high data quality as the basis for such decisions. ReDem helped us improve the quality of survey data in a large market research study.

Alice Flamant
Robert Sobotka Robert Sobotka

Robert Sobotka

Managing Director | Telemark Marketing

Significant improvement in quality and efficiency! In various projects, both CATI and online, we have seen a demonstrable increase in data quality through the use of the REDEM algorithms. REDEM convinced me especially by its efficiency: You can achieve a significant quality improvement with little effort.

Robert Sobotka
Sarah Bretschneider Sarah Bretschneider

Sarah Bretschneider

Project Manager | Triple M

Substantial added value for the quality of our surveys! The ReDem process is not only exciting and innovative, but also adds significant value to the quality of our surveys. I look forward to using it every time. If I have any questions, they help and advise immediately—I am VERY satisfied!

Sarah Bretschneider

Your benefits

Datenqualität optimieren

Optimize data quality

ReDem® ensures the quality of your data, leaving only high-quality records.

Qualitätsstandard etablieren

Establish quality standard

ReDem® makes data quality tangible and thus creates a transparent quality standard.

Effizienz steigern

Increase efficiency

ReDem® automates the entire quality control process in real time.

How it works

ReDem® at a glance


Step 1

Prepare questionnaire

Standardized items for quality checks are added to the questionnaire and the survey can start.

Step 2

Import data

Data can be quickly and easily uploaded as an Excel file or imported in real time via an integration with the survey software.

Step 3

Measure data quality

Comprehensive AI-based quality checks are performed and data quality is calculated.

Step 4

Clean and export

The data is automatically cleaned according to our ReDem®-Score and can then either be exported as an Excel file or transferred to the survey software.

Our highlight! Quality control of open-ended responses

Our AI assesses the quality of open ended survey responses in just a few moments - Automated and in real time.

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Data protection & security


Data protection has the highest priority at ReDem®. Therefore, our data processing is 100% compliant with the EU General Data Protection Regulation (GDPR).

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Try ReDem® today

Get the quality of your data checked now

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Latest news and updates

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The new AI-powered version of our open-ended score is now available

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