360-degree data quality assessment approaches

Interviews undergo a comprehensive series of quality checks. The results are consolidated into the ReDem® Score (R-Score), which combines all relevant quality criteria and provides a transparent, objective assessment of the data quality in your survey responses.

The ReDem® Score summarizes all quality aspects of an interview in a single value – transparent, objective, and comparable.

OES icon

Open Ended Score (OES)

The Open-Ended Score (OES) is an AI-based check of written answers to open-ended questions. It controls for:

  • AI-generated answers
  • Wrong topic
  • Wrong language
  • Bad language
  • Duplicates
  • Generic answers
  • No information
  • Nonsense
Coherence Score Icon

Coherence Score (CHS)

The Coherence Score uses artificial intelligence to evaluate the logical consistency and plausibility of responses throughout the entire interview—regardless of question type. Contradictory answers are automatically identified without the need for specially programmed control or trap questions.

Behavioral Analytics Score Icon

Behavioral Analytics Score (BAS)

The Behavioral Analytics Score analyzes typing behavior in open-ended survey responses. It examines factors such as keystroke rhythm, pauses, and input speed to distinguish between natural human typing patterns, copy-pasted text, and potentially automated or bot-like input.

Click the button and try it yourself 

Time Score Icon

Time Score (TS)

The ReDem tool tracks both the total interview time and the time spent on each question, automatically detecting when a participant’s speed deviates from the norm

Gird Question Score Icon

Grid-Question Score (GQS)

The grid-question score evaluates respondents according to their response behavior within one or more matrix-questions

Real-time cleaning

The Real-time cleaning feature automatically removes poor responses while your survey is live. Live quotas eliminate the need for costly re-recruitment of respondents or project delays.

Benchmarking

How Does Your Data Quality Compare?

With the Benchmarking feature you can directly compare your survey data quality against industry benchmarks. This also enables you to assess the quality of various data sources, such as panels, and identify your personal top performing data providers.

Quality Report &
Quality Seal

The quality report provides a comprehensive overview of the quality checks performed, as well as the data quality before and after data cleaning. This ensures that the quality control and cleaning by ReDem, as an external service provider, are documented transparently and clearly. The study-specific report can be easily shared with your data providers or clients.


If a study has undergone a minimum level of quality checks, it will be awarded a quality seal in the report. This seal, included in the quality report, confirms that the study has been thoroughly reviewed and meets high-quality standards.

Shape Image
Quiety

Curious?

Discover now the potential of the ReDem® Survey Data Quality Platform for your company!

  • Non-binding
  • Personal support