Where Quality Matters
Discover how other market researchers use ReDem to clean survey data, ensure high data quality, and save time through automation.
"For us, data quality is the absolute foundation. It takes true experts who dedicate themselves to this every single day – and that’s exactly what we’ve found with ReDem."
"The biggest challenges in sample quality right now come from inattentive respondents, automated (bot) answers, and fabricated responses."
"Data falsification through bots and fake participants in surveys continues to increase. Only consistent data checks before, during, and after fieldwork make it possible to…"
"We benefit from higher data quality because fraudulent responses are detected and removed – something that is hardly possible with conventional methods anymore."
"In the past, we needed at least an hour per project for data cleaning. Today, that effort is eliminated entirely – including re-recruitment, thanks to live cleaning."
"With ReDem, we reduced the effort for data cleaning by 75% while at the same time doubling the detection of poor-quality data in our latest brand tracking study."
The Insights industry about ReDem®
Michael Bieber
Managing Director | Kantar Info Research AustriaAmong other quality assurance measures, ReDem supports us by identifying and excluding interviews that do not meet our high standards during fieldwork - in an innovative and time-efficient manner. Particularly noteworthy are the click pattern recognition in grid questions and the AI-assisted validation of open-ended responses.
Brian Kirby
Director Sampling | mindline groupReDem's technology helps us close a gap in the quality checking of survey data. What was previously only possible manually and with corresponding effort, we now get in real time. The automatic checking of open responses for duplicates and meaningfulness of answers is a perfect addition to our internal data quality controls.
Hartmut Scheffler
Consultant for market research and brand managementIn my view, ReDem has an excellent, industry-wide available and proven tool (usable as SaaS), especially for qualitatively checking survey data and eliminating unsuitable cases for further analysis. The tool is constantly adapted to new requirements and rightly strives to become an industry standard. Data sets comprehensively checked for quality should finally become the rule - Redem offers a high-quality solution for this.
Malte Friedrich-Freksa
Chief Innovation Officer & Member of the Executive Management | horizoomReDem is the strategic partner for us in the further development of our high quality standards of the horizoom online access panel: Technologically embedded in our panel infrastructure with Ingress and therefore an integral part of our continuous quality measurements, which we drive forward together.
Sarah Bretschneider
Project Manager | Triple MSubstantial added value for the quality of our surveys! The ReDem process is not only exciting and innovative, but also adds significant value to the quality of our surveys. I look forward to using it every time. If I have any questions, they help and advise immediately—I am VERY satisfied!
Rolf Gagelmann
Head of Market Research | Bauer Media GroupReDem is very user-friendly. Thanks to its simple and fast operation, the software offers valuable time saving benefits, especially for the standardized cleaning criteria. The continuous optimization based on customer requests and the proactive customer service should also be underlined.
Dr. Oliver Kohrmann
Managing Director | Ingress GmbHInnovative solutions in a relevant field and friendly people - that describes ReDem pretty well. Being a company that has been developing and offering software solutions for market research for many years, we know that the issue of quality is becoming increasingly important. We are therefore very pleased to have ReDem as a partner who is fully dedicated to this important issue. ReDem thus enables a true added value for the users of Ingress solutions. The seamless integration of the ReDem software into our survey software keyingress also contributes to this. However, the personal aspect of our partnership is also important to us. ReDem and Ingress share a common "go to market" philosophy. This makes working together a pleasure.
Alice Flamant
Magenta Telekom - Business Marketing & Market ResearchStudy results very often contribute to company-deciding measures. It is therefore all the more important to ensure high data quality as the basis for such decisions. ReDem helped us improve the quality of survey data in a large market research study.
Michael Lersch
Managing Director DACH | ForstaEnsuring data quality requires a combination of measures, both before and during the survey. For in-survey protection, ReDem offers a very compelling approach.
Prof. Horst Müller-Peters
Technical University of Cologne, Publisher of Marktforschung.deThe quality of samples is, in my view, one of the most important issues in market research. It is the indispensable basis of its legitimacy. In my view, the increased use of sample control procedures, and even more so the introduction of a widely accepted quality seal, could make a significant contribution to the quality of the industry. A kind of "TÜV" seal for the results of surveys. That's why I see ReDem as a very valuable and important initiative.
Robert Sobotka
Managing Director | Telemark MarketingSignificant improvement in quality and efficiency! In various projects, both CATI and online, we have seen a demonstrable increase in data quality through the use of the REDEM algorithms. REDEM convinced me especially by its efficiency: You can achieve a significant quality improvement with little effort.
Christoph Auböck
Head of Research | Media1The risk of systematic bias is significantly lower due to the use of ReDem. We are pleased to have implemented the tool, not only to obtain more reliable data but also to ensure plausible results in our longitudinal comparisons.