Media1 is a market research and media agency based in Vienna, Austria, specializing in customized media planning, research, and data-driven communication strategies.
“We use ReDem in our brand-tracking studies for our client Stiegl. Thanks to ReDem, the risk of systematic bias is significantly lower. We are pleased to have implemented the tool, not only to obtain more reliable data but also to ensure plausible results in our longitudinal comparisons.”
- Christoph Auböck, Head of Research, Media1
Practical insights
In this case study, Christoph Auböck illustrates the improvements achieved by using ReDem in Stiegl’s brand-tracking study – and how strongly the results would have been distorted without rigorous quality checks.
"Without ReDem, the results would have shown clear distortions. If the 16% of low-quality data identified by the tool had remained in the dataset, Stiegl’s TV spot recognition would have been overstated by 26%, while the client’s aided brand awareness would have appeared 20% lower than it actually was."