Aybee is a market research platform for e-commerce that uses AI and realistic online shopping simulations to analyze actual consumer purchasing behavior. It delivers fast, practical insights for product development and marketing.
“Trust and data quality are essential for us. However, ensuring high data quality has always been associated with considerable effort. Every study required additional time for cleaning and for re-recruiting respondents. One of the main reasons we chose ReDem was therefore the significant time savings – both in data cleaning and through live quota management, which eliminates the need for re-recruitment.”
- Ben Machek, CEO, Aybee
Practical Insights
In this interview, Ben Machek shares how his team uses ReDem in their day-to-day projects and how it impacts the time saved in data cleaning.
Which feature of ReDem helps you the most?
“The automatic re-recruitment of respondents. We use the survey software Keyingress, into which ReDem is integrated via an API. With ReDem we receive real-time, cleaned quotas. Only participants who pass the quality checks are counted as ‘completes’ in Ingress. This eliminates the effort and time we previously had to spend on re-recruitment.”
How much time does this save you in day-to-day projects?
"Previously, we spent about one hour per project on data cleaning. With 5 projects per week, this saves us around 5 hours weekly, in addition to the time saved from not having to re-recruit. With the planned increase to 20 projects per week, we expect to save at least 20 hours per week on data cleaning alone."