Fraud + Data Quality Report

Market research isn’t broken. It's changing.

Many suppliers are already raising their quality standards in order to address the challenges of data quality and survey fraud.

For many the challenge now is knowing what to look for and what questions to ask.

That’s why we created the new Fraud & Data Quality Report together with Ayda . It’s a practical, living checklist designed for buyers who want clean, reliable insights.

In this report, you’ll discover:
• The key data quality challenges buyers should be aware of today
• A checklist to use in supplier evaluations and RFPs
• Actionable tips to demand proof of quality