Bauer Media is one of the world's leading media companies and Europe's largest magazine publisher. With a portfolio of over 200 magazines – including well-known titles such as Cosmopolitan – the company shapes the international media landscape. In addition, Bauer Media reaches more than 61 million listeners each week through over 150 audio brands, including numerous radio and TV stations. To continuously adapt to evolving customer needs and provide relevant content, Bauer Media relies on market research and data-driven insights.
Challenge
Data quality plays a crucial role for Bauer Media. To justify the quality of its survey data to internal stakeholders and stand fully behind the results with confidence, every single case was manually reviewed—a highly time-consuming and resource-intensive process.
Solution
Bauer Media uses ReDem in all its studies, automating data cleaning to save valuable time. While post-fieldwork data cleaning remains the primary use case, the occasional use of live integration provides additional value for the team.
Impact
By using ReDem, Bauer Media has significantly reduced the manual effort required for data cleaning. In its regularly conducted tracking study alone, the team saves an estimated ten hours on data cleaning. Moreover, the tool helps them detect cases that would likely be overlooked in a manual review, leading to a sustainable improvement in data quality. In addition to saving time and enhancing quality, Bauer Media also benefits from greater standardization and objectivity in data cleaning.
We stand 100% behind our data, insights, and recommendations because we combine ReDem’s technology with our manual checks—ensuring the highest possible data quality! - Janne Schröder, Bauer Media